For all the beauty addicts, here is a list of 10 affordable makeup brands you most likely didn’t know existed (or didn’t know just how awesome they really were!)
10 Affordable Makeup Brands You Didn’t Know About!

1. NYX Cosmetics
10 Affordable Makeup Brands You Didn’t Know About - NYX
NYX is one of those brands that I always saw at CVS or Walgreens but never actually paid attention to…. until now! Pinterest is full of gorgeous makeup looks created with NYX products. I am expecially obsessed with their matte lipsticks and lip creams. NYX offers the best quality of cosmetics at attractive prices (about $5 for a lipstick or eyeshadow). The brand is known for their ultramodern and stylish packaging, fused with the huge selection of highly pigmented colors.
SHOP NYX Cosmetics at ULTA (and get 5% cash back if you shop through trendslove.com)
10 Affordable Makeup Brands You Didn’t Know About - NYX 10 Affordable Makeup Brands You Didn’t Know About - NYX
10 Affordable Makeup Brands You Didn’t Know About - NYX nyx nyx2
10 Affordable Makeup Brands You Didn’t Know About - elf Cosmetics
A lot of us beauty addicts are already familiar with e.l.f. Cosmetics, but the brand deserves a spot on any affordable makeup list. e.l.f. products are so inexpensive that you can order 20+ items for under $30. Virtually everything is under $3, and they constantly run sales and promo codes (never order from e.l.f without checking trendslove  for ongoing promos, there is always something going on!). The selection of products is huge, and there are a ton of options to experiment with new colors without breaking the bank! A couple of our favorite e.l.f items include: the glitter primermineral eyeshadows(especially the shimmery colors), single brushes, the lip stain , and a good basic palette to carry around in your purse or take with you when you travel (either the e.l.f. Studio Endless Eyes Pro Mini Eyeshadow Palette or the e.l.f. Studio Baked Eyeshadow Palette)
Shop e.l.f Cosmetics via trendslove.com and get 10% cash back on top of all ongoing codes/sales
10 Affordable Makeup Brands You Didn’t Know About - elf Cosmetics 10 Affordable Makeup Brands You Didn’t Know About - elf Cosmetics
10 Affordable Makeup Brands You Didn’t Know About - elf Cosmetics 10 Affordable Makeup Brands You Didn’t Know About - elf Cosmetics

10 Affordable Makeup Brands You Didn’t Know About - Coastal ScentsCoastal Scents is committed to providing innovative and stylish, cruelty-free cosmetics, at very affordable prices. Their concept of buying individual “hot pots” to build your own palette is really cool! Most of us are sometimes hesitant to buy a large eyeshadow palette because we are afraid that a lot of the “brights” might not get used very often, and this is a great solution. Each eyeshadow pot is sold for $1.95 , which makes for a very affordable palette. They also have a full section of Natural Products, and sell ingredients to make your own makeup/bath fizzies.
10 Affordable Makeup Brands You Didn’t Know About - Coastal Scents 10 Affordable Makeup Brands You Didn’t Know About - Coastal Scents
10 Affordable Makeup Brands You Didn’t Know About - Coastal Scents 10 Affordable Makeup Brands You Didn’t Know About - Coastal Scents

10 Affordable Makeup Brands You Didn’t Know About - Obsessive Compulsive Cosmetics
Sold at SephoraOCC is famous for Lip Tar, a high-pigment liquid lipstick that comes in tons of neutral and super bold shades. The brand now offers a huge range of innovative, professional-quality makeup. We totally love the Lip Tar mini sets! Since a little goes a long way with this lipstick, you might not end up using the whole tube before it is time to get a new one. With the mini sets, you can try a bunch of different shades without wasting any makeup!
Shop OCC at Sephora via trendslove.com and get 10% cash back
10 Affordable Makeup Brands You Didn’t Know About - Obsessive Compulsive Cosmetics 10 Affordable Makeup Brands You Didn’t Know About - Obsessive Compulsive Cosmetics
10 Affordable Makeup Brands You Didn’t Know About - Obsessive Compulsive Cosmetics 10 Affordable Makeup Brands You Didn’t Know About - Obsessive Compulsive Cosmetics
5. essence
10 Affordable Makeup Brands You Didn’t Know About - essence
essence Cosmetics is a popular European brand sold at ULTA. While it may seem like our usual drugstore brands at first glance, don’t be fooled. With high quality products, catchy colors and super cute packaging, essence is clearly rising above the lot. The essence waterproof gel eye pencil was the 2014 Allure Beauty winner ! The brand is colorful, whimsical and very affordable- in other words, we’re totally digging it! Here are a couple of our favorite essence products: the pastel candy eyeshadows, the gel eyeliner and theeffects pencil liners.
Shop essence Cosmetics at ULTA (and get 5% cash back if you shop throughtrendslove.com)
10 Affordable Makeup Brands You Didn’t Know About - essence  10 Affordable Makeup Brands You Didn’t Know About - essence
10 Affordable Makeup Brands You Didn’t Know About - essence 10 Affordable Makeup Brands You Didn’t Know About - essence
10 Affordable Makeup Brands You Didn’t Know About - Physicians Formula
Known for their commitment to product purity and quality, Physicians Formula features innovative, easy-to-use products made especially gentle for even the most sensitive skin. If you tend to develop allergies to various cosmetics, this is the brand for you. Physicians Formula is not your typical all natural, hypoallergenic brand. The colors are gorgeous, the packaging is unique, and the quality is superb – all of that with a tiny price tag (eye shadow palettes are under $12 and lip glosses under $10). Some of our favorites: the Happy Booster Glow & Mood Boosting Blush, the Nude Wear Concealer, theNude Shimmer Strips Custom Eye Enhancing Shadow.
Shop Physicians Formula at ULTA  (and get 5% cash back if you shop throughtrendslove.com)
10 Affordable Makeup Brands You Didn’t Know About - Physicians Formula  10 Affordable Makeup Brands You Didn’t Know About - Physicians Formula
10 Affordable Makeup Brands You Didn’t Know About - Physicians Formula10 Affordable Makeup Brands You Didn’t Know About - Physicians Formula
10 Affordable Makeup Brands You Didn’t Know About - 2b Colours
2b is a new brand from Europe that recently became available at ULTA. I haven’t tried anything yet, but makeup that comes from the other side of the pond automatically catches my attention, especially when the prices are great! All products are made in France, and come in funky neon packages! They have some really cool nail ail products which are great dupes for ciate nail art at a fraction of the price:  Jeans look nail polish and Feathers nail polish  seem so fun!
Shop 2b at ULTA (and get 5% cash back if you shop through trendslove.com)
10 Affordable Makeup Brands You Didn’t Know About - 2b Colours 10 Affordable Makeup Brands You Didn’t Know About - 2b Colours
10 Affordable Makeup Brands You Didn’t Know About - 2b Colours 10 Affordable Makeup Brands You Didn’t Know About - 2b Colours

8. Barry M
Originating in London, make-up brand Barry M is known for their vivid color palette. It is super popular in the UK, but has yet to become a staple in the US. Sold at ASOS, it has some very affordable lipsticks starting at $3.
10 Affordable Makeup Brands You Didn't Know About! 10 Affordable Makeup Brands You Didn't Know About!
10 Affordable Makeup Brands You Didn't Know About! 10 Affordable Makeup Brands You Didn't Know About!
10 Affordable Makeup Brands You Didn’t Know About - BH Cosmetics
BH Cosmetics is a relatively well knows brand, but it is worth including on this list none the less because many people don’t know that BH Cosmetics has more than eyeshadow palettes. Now don’t get me wrong, their palettes are amazing. I own the 88 Color Tropical Shimmer Palette (which is currently $11.95), and have been using it for years. It is hands down one of my best makeup purchases, and by far one of the cheapest! Their palettes usually combine matte and shimmery eyeshadows (although they do have separate palettes of each kind as well), and all the colors blend well and are nicely pigmented. One of my other favorite palettes is the 88 Color Neutral Eyeshadow Palette, which has tons of nudes and neutrals, and is very versatile for everyday looks. What I didn’t know until recently was that BH Cosmetics also offers incredible deals on brush sets, which have earned rave reviews. You can purchase an 11 pc starter kit for only $16.95 (comes in a cute polka dot packaging), while the 36 piece kit is just under $30. Finally they have pots of glitters for $3.50. Enough said.
The first look was created by blogger @Pursebuzz using the Party Girl palette. The second look was created by blogger Anna Kay at @PinkPerception using the Dark Rose palette.
Shop BH Cosmetics (and get 5% off + 10% cash back if you shop through trendslove.com)
BH Cosmetics pursebuzz party girl palette
10. Bourjois
10 Affordable Makeup Brands You Didn’t Know About - Bourjois
Bourjois is a French cosmetics brand available at ASOS. Encapsulating all the glamour of 19th century Paris, Bourjois actually created the first powder blush. Still retaining that French joie de vivre, today the range comprises of vibrant colorful shades and inventive products. Now I have to admit I am biased with this brand because it was my go-to when growing up in Paris. Even though I purchase makeup at Sephora and ULTA on a regular basis, I always bring back a couple shades of my favorite eye shadow when I visit Paris. Let me give you the insider tips… The real catch at Bourjois are the Little Round Pots Eyeshadow. The sparkly shades incorporate very fine glitters which are the perfect balance between shimmery and glittery – Beige Paillette and Gris Paillete are truly gorgeous. In the shimmery line, go with Bleu Canard or Noir Emerade (a black shadow with dark emerald green hues). You can also purchase those eyeshadows from Amazon.
10 Affordable Makeup Brands You Didn't Know About! 10 Affordable Makeup Brands You Didn't Know About!
10 Affordable Makeup Brands You Didn’t Know About - Bourjois 10 Affordable Makeup Brands You Didn’t Know About - Bourjois